Digital Advertising Archives - Brick Inc https://www.trybrick.com/category-project/digital-advertising/ Results-Driven Digital Advertising & Marketing Agency Sat, 12 Apr 2025 12:46:41 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://www.trybrick.com/wp-content/uploads/2025/06/cropped-BrickIcon-scaled-1-32x32.png Digital Advertising Archives - Brick Inc https://www.trybrick.com/category-project/digital-advertising/ 32 32 Aerista https://www.trybrick.com/projects/aerista/ Wed, 27 Nov 2024 06:52:02 +0000 https://demo2wpopal.b-cdn.net/diteck/projects/ui-ux-design-platform/ Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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148

Sale-Ready Leads

11,952

New Website Visitors

3.8M

Ad Impressions

26,280

Website Views

Aerista, a leading aviation sales company, leveraged BRICK’s expertise in digital advertising to drive a significant boost in high-quality leads and web traffic. By strategically investing in targeted campaigns and optimizing their online presence, Aerista successfully attracted more prospects to their website and digital showroom, strengthening their position in the competitive aviation marketplace. This collaboration not only enhanced visibility but also delivered measurable results, demonstrating the power of data-driven digital marketing in connecting buyers and sellers.

Challenges

Generating High-Quality Leads
Aerista wanted to focus on getting new clients interested in selling their airplane with the company, specifically via their digital showroom hosted on their website.

Expanding Brand Presence
Aerista wanted to generate more awareness of their brand so that their company came top-of-mind to any potential customer looking to sell or buy an airplane.

Solutions

BRICK partnered with Aerista to demonstrate value in digital advertising for establishing their equipment dealer brand amongst in targeted audiences that were ready to convert into customers. Our team proposed a few tactics to help Aerista meet their goals.

Audience Targeting
BRICK identified different audience groups for ads based on interests and intent-based keywords. Our team also used data from Aerista’s website to develop audience segments based on people that had visited their website. This enabled Aerista to send digital advertising to the right prospects, including those directly interested in buying or selling airplanes.

Multi-platform Advertising
BRICK leveraged multiple ad networks and systems to reach as many prospects as possible, but also remarket to interested parties that had visited Aerista’s website.

Web & Ad Optimization
After collecting data from initial ad campaigns, BRICK optimized Aerista’s landing pages to convert more leads upon visit. Our team also used data to refine ad targeting and expand reach in high-value audience segments.

Results

Through their partnership with BRICK, Aerista gained a significant influx of qualified leads and web traffic to their site and digital showroom. Their investment in paid advertising resulted in real customer engagement, more contacts, and greater awareness of Aerista’s services within the aviation retail industry. BRICK provided monthly reporting that detailed events and conversions from advertising.

“We hadn’t considered the impact paid ads would have on growth and getting customers into the sales pipeline. It felt like too big a risk for us. The team at BRICK proved its value right off the jump.” – Chris & Steve, co-founders of Aerista

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AWG https://www.trybrick.com/projects/wholesalegrocers/ Sun, 09 Mar 2025 06:18:35 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7699 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving over 3,400 locations. BRICK provides the online solutions of Digital Hub and digital advertising targeting to help these stores attract consumers and grow sales.

Client Review

AWG has had a relationship with the Brick team for many years. Together we’ve built a strong network of websites for independent grocers both large and small, and we continue to help each other evolve and innovate as features and consumer demands change. The team at Brick is eager to meet our dynamic needs and prove themselves as the best fit for our stores. They are responsive to our requests, striving to ensure our partnership is solid and fruitful for both parties.

– Corporate Marketing Manager

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EJ Glamos https://www.trybrick.com/projects/ejglamos/ Sun, 09 Mar 2025 03:47:55 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7690 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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250k+

Impressions Monthly

2.5k+

Clicks Monthly

1.5k+

Unique Visitors Monthly

EJGlamos is an online business based in Minnesota specializing in lawn and garden products. Named for his two young sons, Paul Glamos has created an online store-front that operates with family values in mind. He has many vendor relations that have inventory in his online store. As the business grows and adds more variety of inventory, EJGlamos will continue to gain a larger web presence with digital advertising.

Challenge

EJGlamos started from the ground up, requiring both a website and a logo. With their online storefront successfully launched, the focus shifted to building brand awareness and driving traffic to their site.

Solutions

Creation of a logo that incorporated the family crest to give it a personal feel for the family to be proud of for years to come.

Creation of a clean website to showcase inventory that is easily manageable for the owner.

Creation of numerous banner ads that matched with their new website and logo to keep their brand consistent across the web.

Targeted placements on display networks and social media platforms to get these branded ads in front of the right audience of users looking for lawn and garden products.

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Blue Hat Crane https://www.trybrick.com/projects/bluehatcrane/ Sun, 09 Mar 2025 02:09:30 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7662 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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670+

New Website Users Monthly

300

More Pages Viewed Monthly

400%

Increase in Conversions including Emails, Phone Calls, and Inquiries

"BRICK, Inc. has been a pleasure to work with. The team has been focused, patient, and extremely knowledgeable during the time of developing a new website for Blue Hat Crane. They took the time to learn our industry and customize the website accordingly. I was extremely impressed with the timeliness of the project and fast response time with communication. The engaging style and creative interactive set the tone for a successful website transition. I would highly recommend Brick’s services to anyone in the equipment industry."

Challenge

Blue Hat Crane is a world-class independent provider of lifting equipment and hoisting solutions to different industries such as construction, energy, telecommunication, and mechanical HAVC. To reflect a large inventory and even larger pieces of equipment, we face the challenge of categorizing and prioritizing the user information flow to provide an easy and effective website.

Solution

By working closely with Blue Hat Crane, BRICK provided a user-friendly website that allows them to efficiently follow the information, identify the machine that fits their needs, and incur them to fill out the form to secure the booking.

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Sterling Wire & Cable https://www.trybrick.com/projects/sterlingwire/ Sun, 09 Mar 2025 02:57:47 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7675 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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200%

Increase in Page Views

11.03%

Decrease in Bounce Rate

Logo Concepts

Final Logo

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Haskell’s https://www.trybrick.com/projects/haskells/ Sun, 09 Mar 2025 06:18:38 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7701 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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375%

Compared to Benchmark on Keyword Search

249,182

Average Campaign Impressions

984

Average Campaign Clicks

Haskell’s, a regional wine retailer, has been Minnesotan’s number one favorite store. BRICK strategizes and develops monthly campaign with different product focuses to boost sales and strengthen brand loyalty.

Client Review

Haskell’s has used multiple Brick digital advertising strategies. Brick helped generate the most successful gift card sales program that Haskell’s has ever ran. Haskell’s continues to use Brick for multiple digital services and is very pleased with the team’s responsiveness, effectiveness and overall digital campaign results.

– Vice President of E-commerce & Digital Marketing

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RCCS https://www.trybrick.com/projects/rccs/ Sun, 09 Mar 2025 01:10:53 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7641 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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40%

New Website Users

35%

Increase in Website Sessions

15%

Longer Average Session Duration

The website won AdFED 2020 Best B2B Website – Silver Award, the prestigious advertising awards.

Restoration Counseling & Community Services (RCCS) is a Minneapolis-based organization committed to supporting individuals facing chemical dependency and mental health challenges. To expand their reach and improve engagement, RCCS partnered with BRICK to enhance their digital presence and marketing strategy, ensuring their services could connect with more people in need.

Challenges

Limited Brand Awareness
RCCS needed to increase visibility to become a recognized resource for those seeking support.

Underdeveloped Digital Presence
Their existing online footprint was not effectively reaching potential clients or conveying their impact.

Client Engagement & Outreach
RCCS sought to better engage with individuals looking for help while streamlining the process of connecting with their services.

Solutions

BRICK partnered with Aerista to demonstrate value in digital advertising for establishing their equipment dealer brand amongst in targeted audiences that were ready to convert into customers. Our team proposed a few tactics to help Aerista meet their goals.

Strategic Branding & Messaging
BRICK refined RCCS’s brand positioning to clearly communicate their mission and value to the community.

Website Optimization & SEO
By enhancing their website’s functionality and implementing search engine optimization (SEO), BRICK ensured RCCS was more discoverable online.

Targeted Digital Marketing
BRICK executed strategic digital campaigns to expand RCCS’s reach and engage individuals actively seeking support.

Community-Focused Social Media Strategy
Leveraging social media, BRICK helped RCCS build a stronger online presence and foster meaningful connections with potential clients.

Results

Through BRICK’s expertise in digital strategy and marketing, RCCS successfully strengthened its online presence, increased brand awareness, and connected with more individuals in need of their vital services.

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Equipment Demo Website https://www.trybrick.com/projects/demoequipment/ Sun, 09 Mar 2025 06:18:33 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7697 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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500+

Unique Users Monthly

50k+

Ad Impressions Monthly

BRICK Equipment is a demo website which BRICK,Inc. built using Sandhill’s Cloud Integration. As Sandhills’ preferred provider, BRICK brings website development and digital advertising to help equipment achieve online success. BRICK Equipment offers variety of industries including Agriculture, Construction, Mining, Landscaping, Trucking, and Recreation.

Challenge

With a large inventory, the website has to overcome user experience/user interface challenges, attract the audiences with refreshing design, and generate lead with online tools to drive sales. Also, the equipment dealers face the challenge of measuring the success of marketing and digital advertising efforts and converting the traffic to sales.

Solutions

A beautiful website and logo to enhance the user experience and really highlight the world-class brand and service.

Creation of numerous touch points to capture as many leads as possible.

User-friendly interface of products listing and products details to showcase product highlights and mandate online response.

Optimized content and technology to increase visibility of the website and individual products in search engine.

Dynamic retargeting and targeting ads all across other channels to increase returning users and increase sales.

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Compudance Software https://www.trybrick.com/projects/compudancesoftware/ Sun, 09 Mar 2025 06:18:40 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7703 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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500+

Unique New Users Monthly

50k+

Ad Impressions Monthly

Compudance is a New Jersey-based company that provides management software tools to studio businesses. Having extensive experience in the dance studio business, they knew first-hand how busy dance studio owners are with managing teacher and studio schedules, communicating with students and their families, handling accounting, and organizing all the information for students and staff. Their software product was created to help owners buy back some of that office time so that they can focus on the important stuff, dancing and teaching.

Challenge

Compudance did not have digital advertising in place prior to joining our BRICK team and knowing how busy studio owners are, they wanted a way to get in front of their target market with their brand and build that brand awareness across the dance studio industry.

Solutions

A beautiful refresh of the Compudance website and logo to enhance the user experience and really highlight what their software could do while maintaining their dance studio industry feel.

Creation of numerous banner ads that matched with their new website and logo to keep their brand consistent across the web.

Targeted placements on display networks and social media platforms to get these branded ads in front of the right audience of dance studio owners.

Increased presence in search results with Compudance-branded text ads to be in front of users that are actively seeking studio management software.

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Climb Theatre https://www.trybrick.com/projects/climbtheatre/ Sun, 09 Mar 2025 06:18:42 +0000 https://www.trybrick.com/?post_type=diteck_project&p=7705 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

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CLIMB Theatre is an award-winning touring theatre company. BRICK create inspiring graphics and leverage digital advertising to reach CLIMB’s goals on reaching audiences and raise money.

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